Project B

In Good
Company.

Backed by a highly selective group of founders, operators, athletes, and investors.

Technology & Business

Robin Washington (Alphabet Board)
David Krane (Founder & CEO, Google Ventures)
Gaby Sulzberger (Boards of Eli Lilly & Mastercard)
Barry Eggers (Founder, Lightspeed Venture Partners)
Niklas Zennström (Founder, Atomico)
Laela Sturdy (Managing Partner, CapitalG)
Xin Li-Cohen (Deputy Chairwoman, Christie's)
Ime Archibong (VP Product, Meta)

Sport

Novak Djokovic (Tennis)
Steve Young (NFL Hall of Fame)
Cheryl Miller (Basketball Hall of Fame)
Candace Parker (WNBA Champion)
Sloane Stephens (Grand Slam Champion)
Lauren Jackson (Basketball Hall of Fame)
Craig Tiley (CEO, Tennis Australia)
The Operators

Building the
Future of Ball.

Leaders from sport, technology, media, and entertainment.

Geoffrey Prentice (Co-Founder & CEO Co-Founder of Skype and Atomico.)
Grady Burnett (Co-Founder & COO Former Global Sales Executive at Google and Facebook.)
Alana Beard (Co-Founder & Chief Basketball Officer WNBA Champion, Defensive Player of the Year, Hall of Fame inductee.)
Aaron Fischer (Co-Founder & Chief Financial Officer Former Chief Strategy Officer at MGM Resorts International.)
Maverick Carter (Senior Advisor Entrepreneur, investor, and longtime business partner of LeBron James.)
Miško Ražnatović (Senior Advisor Founder of BeoBasket and one of Europe's most influential basketball agents.)
William Kim (Chief Lifestyle Officer Former Burberry, Gucci, and AllSaints.)