Making basketball the biggest sport in the world
The game at the highest level, in its most elevated form. New school, seeking the unexpected, permanently in beta.
Our Principles:
Building with the Players
Players are owners.
Every athlete is a shareholder participating in the long-term value.
Reach fans everywhere
Native to social. Built for every screen.
Platform designed to meet fans wherever they are. Across every feed, across every time zone.
Every game matters.
Impact over Inventory.
Every event is consequential, the stakes start high, get higher. The story is circulated, not broadcast.
Growing with the game
Grow the game.
Built to expand the ecosystem and strengthen global basketball.
Developing the next generation
Create global icons.
Prioritizing player development and creation of sustainable pathways.
Longer career through longevity
Prioritize wellness.
Fewer back-to-back games. Less travel. Smarter scheduling.
Season One.
The foundation has been laid. Brought together by owners and operators across sport, tech, media & entertainment.
Confirmed season one host cities. A global circuit built around how we see the world through their eyes.
The players, the community and the fans.