Making Basketball
the #1 Sport on
the Planet.
The game is played everywhere, but not with everyone. Project B brings basketball styles, cultures, players, and communities from around the world together.
Our Principles:
Build with Players
at the Center
Players are owners.
Every athlete is a shareholder and participates in the long-term value they help create.
Expand
the Ecosystem
Grow the game.
Project B is designed to complement and strengthen the global basketball ecosystem. We honor all FIBA windows and player commitments.
Develop the
Next Generation
Create global icons.
Investing in player development and creating new sustainable pathways for future stars.
Prioritize
Player Longevity
Prioritize wellness.
Fewer back-to-backs. Less travel. Smarter scheduling. Longer careers.
Reach Fans
Everywhere
Native to social. Built for every screen.
A platform designed to meet fans wherever they are, across every feed, format, and time zone.
Fewer Games.
Bigger Moments.
Impact over Inventory.
Every event is built to matter, prioritizing cultural relevance and deep storytelling.
Season One.
Everything so far has been about laying the foundation. We've brought together owners and operators across sport, technology, media, and entertainment, confirmed our first host cities, and designed a circuit built around the athletes. Season One is when it all comes to life: the full roster, the complete calendar, and the game brought closer to fans everywhere it's played.
A premium global platform built for today.