Project B Privacy Policy

Effective Date: October 10, 2025

This Privacy Policy sets out how Project B and its group companies, affiliates and subsidiaries ("we", "us", "our") treat the privacy of visitors to any of our web sites (the "Web Sites") and mobile applications (the "Apps") where this Privacy Policy is linked (the Web Sites and the Apps are collectively referred to herein as the "Services") and data collected offline from those visitors or from people who engage with us (such as via our marketing activities) or who are involved with us in any capacity (together, "you").

In the course of conducting our business, we may collect, handle, process and store personal information and, if you provide your personal information to us, subscribe to our Services or use our goods or services, or otherwise interact with us, then you consent to such collection, handling, processing and storage.

This Privacy Policy does not apply to information that we process on behalf of our business customers while providing services to them. Our use of information that we process on behalf of our business customers is governed by our agreements with such customers. If you have concerns regarding your personal information that we process on behalf of our business customer, please direct your concerns to that customer with which you have a relationship.

What Information Do We Collect?
How and Why Do We Collect Information?
How Do We Use Information?
Why do we process your personal information
Sharing with Third Parties
Disclosure and Transfer of Information Overseas
Third Party Advertisers
Security
Cookies and Your Choices
Links to Other Web Sites
Children
Change Information
Your Rights
Contact Us
Governing Law
Changes to our privacy policy

1. What Information Do We Collect?

We collect two types of information from users of the Services, and from people who otherwise engage with us or who are involved with us in any capacity, namely (1) information collected automatically as you interact with our Services ("Automatically Collected Information") and (2) information that can be used to specifically identify or contact an individual ("Personal Information").

The information we collect depends on how you interact with us, the Services you use, and the choices you make. This may include information you provide directly, information collected automatically, and information we obtain from other sources as described below.

a. Automatically Collected Information

We may gather certain Automatically Collected Information about you. For example, we automatically recognise and collect:

your internet service provider and domain name;
usage and "clickstream" data, which includes the type of device and browsing software you are using and their settings (including language settings), your browser ID, general geographic information derived from your IP address, URL information, the address of the web site from which you linked to a Service, the pages, content or ads you see or click on during your visit and when and for how long you do so, items you download, any search terms you have entered on the Services or a referral site, and the time stamps of your visits to the Services;
unique numerical identifiers, including mobile device identification numbers;
information about your interactions with our email messages; and
geolocation information, including information about the location of your mobile device, to the extent that such information is provided by your device.
your Internet Protocol (IP) Address;

b. Personal Information

When you use any of the Services, or if you otherwise engage with us or are involved with us in any capacity, you may be asked to provide or choose to provide Personal Information, or we may otherwise collect Personal Information, which may include:

contact information, such as your name, physical address, e-mail address and/or telephone number;
password or other login credentials (selected by you) to create and access your accounts on the Services, and any other information that you add to your account profile;
information necessary to comply with our legal obligations;
credit card or banking information (for example, if you make a purchase or we make a payment or refund);
transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history.
communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via email, phone, social media, or otherwise;
marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them;
information you submit when you contact us;
demographic information; or
other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

The types of Personal Information collected depend on the specific product or service you request, the types of transactions you conduct on the Services, the various activities in which you participate, or the capacity in which you engage with us or are involved with us.

2. How and Why Do We Collect Information?

Automatically

We use passive tracking tools to automatically collect information, such as browser cookies (such as CookiesYes), Web beacons, pixels (such as Facebook Pixels) and/or similar technologies. We collect information about users over time when you use the Services or view our emails. We may also have third parties collect information this way, such as ad networks, web analytics companies, tag managers and social networking platforms. You can control cookies and tracking tools. If you turn off cookies, certain features and functions of the Services may not be available to you.

Directly from you

We may collect information from you when you subscribe to our content, when you ask or agree to be added to a marketing or newsletter list, when you purchase goods or services (including event tickets), when you correspond, post, complete a survey, enter a trade promotion, participate in a survey, or send us a message, or submit other forms or information through the Services, or if you otherwise engage with us or are involved with us.

From third parties

We may also receive information about you from third parties. For example, from publicly-availably sources, our business partners, service providers, stakeholders, affiliates and social media platforms may provide us with information about you.

By combining information

We combine information. Information obtained through the Services (including both Personal Information and Automatically Collected Information) may be combined and used in conjunction with information obtained through sources other than the Services or at different times. We store information in different ways, including in paper and electronic form.

If you choose not to provide information

If you do not provide some or all of the information that we request from you, this may affect our ability to communicate with you or provide the requested Services. By not providing requested information, you may jeopardise your ability to attend events, participate in programs or contract with us or do business with us. If it is impracticable for us to deal with you as a result of you not providing the requested information or consent, we may refuse to do so.

Information about others

If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be collected, used and disclosed as set out in this Privacy Policy and that you are authorised to disclose it to us, and to consent to its use on their behalf, before doing so.

3. How Do We Use Information?

We use your information to:

operate, maintain, and improve the Services, including to develop new features and functionality;
understand your needs and interests, personalise your experiences and for the purposes of collection as set out in this Privacy Policy;
respond to enquiries received from you;
perform authorised transactions with you, facilitate payments and fulfill orders, including to process billing, invoicing or refunds;
verify your identity and to assist you if you have forgotten any user ID, user name or password;
seek user comments and feedback and provide better and improved Services;
deliver, receive and manage products, services, events, information, or to meet our operational obligations and requirements;
communicate with you, our relationship, or with regard to this Privacy Policy or any relevant agreements or terms of use;
send newsletters and marketing information, such as updates and notices about our (or select third parties') products, services, and benefits we think might be of interest to you;
serve you tailored ads on our Services and elsewhere based on your interests and history with us (to learn about your choices with regard to interest-based advertising and marketing communications, please see the Choices section below);
undertake market research;
send push notifications and other information; and
for security purposes (for example, we may use information to protect us, our users, employees, sponsors and business partners, donors, and players) and to protect our Services, platforms and infrastructure.
administer registrations, including verifying eligibility for certain programs, events, or offers;
enforce our terms, agreements, and policies, and protect against fraudulent, unauthorized, or illegal activity;
comply with legal, regulatory, and reporting obligations, including responding to lawful requests from public authorities;
support internal business operations, such as auditing, data analysis, quality assurance, and recordkeeping;
train and evaluate our staff and improve internal processes;
measure and analyze engagement, including to understand usage trends, campaign performance, and audience demographics;
anonymize, aggregate, or de-identify information for research, statistical, or analytical purposes;
maintain disaster recovery and business continuity systems to ensure the ongoing operation of our Services.

We may use the information we collect as otherwise permitted by law or as we may notify from time to time.

Retention. We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

4. Why do we process your personal information

Under certain privacy and data protection laws, we are required to identify the legal basis or justification on which we rely when processing personal information. Even where not legally required, we strive to process personal information only where we have a fair and lawful reason to do so, consistent with our business purposes and your reasonable expectations.

Depending on the context, these reasons may include:

to perform a contract or take steps at your request prior to entering into a contract (for example, to provide the Services you have requested);
to comply with legal or regulatory obligations, such as recordkeeping, reporting, or responding to lawful requests;
to pursue our legitimate business interests, such as operating, improving, and securing our Services, communicating with you, preventing fraud, enforcing our terms, and conducting analytics and research, provided those interests are not overridden by your rights and interests;
to protect the vital interests of you or others, such as in emergency situations; and
based on your consent, where required or appropriate (for example, for certain marketing activities or optional features).

Where applicable law requires it, we will clearly identify the purpose and legal basis on which we process personal information at the time of collection or upon request.

5. Sharing with Third Parties

We may share your information with third parties in certain circumstances. For example, without limitation, we might share your information:

with service providers, consultants and vendors who assist us from time to time, where such sharing is reasonably necessary to provide or receive relevant goods or services or to operate and maintain our business or the Services. This includes, without limitation, providers of the following goods or services (both offline and online): website or database hosting; account or customer relationship management; address list hosting; e-mail & communication services; analytics; advertising, marketing and promotion; delivery, distribution, fulfillment, or payment processing; artificial intelligence / large language models and other accounting, business or operating services, systems and solutions;
with third-party advertising companies for interest-based advertising purposes described below;
in order to comply with legal requirements, such as in response to court orders or subpoenas, or as part of a government or administrative agency investigation;
with our affiliates, associated companies, teams, professional advisors, business partners and basketball industry stakeholders, including any regulatory or integrity-related organisations;
with third-party auditors, advisers and consultants;
to permit us to investigate or report suspected fraud, harassment, or other violations of any law, rule, or regulation, the rules or policies of our Services, or the rights of third parties, or to investigate any suspected conduct which we deem improper;
to co-operate with law enforcement agencies or otherwise as compelled by law; when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the Services, or anyone else that could be harmed by such activities;
to an acquirer or successor entity if we, or a substantial portion of our assets, undergo a business restructuring, merger, takeover, transfer of ownership, or similar transaction (e.g., investments in us, financing of us, public stock offerings, the sale, transfer or merger of all or part of our business, assets or shares, liquidation or reorganization); and
as otherwise permitted by this Privacy Policy or as expressly requested or authorised by you from time to time.

However, we may share Automatically Collected Information with third parties for their marketing and other purposes, with or without your consent.

We may use your Personal Information and Automatically Collected Information for research and development purposes, including to develop, analyze and improve our products and services. As part of these activities, we may create aggregated, de-identified or other anonymous data from such information. We may use this anonymous or de-identified data and share it with third parties for any lawful business purposes. We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.

6. Disclosure and Transfer of Information Overseas

Your personal information may be transferred to locations where privacy laws may not be as protective as those in your state, territory, province or country. We may disclose and transfer Personal Information to other countries, including when (i) sharing your Personal Information within our group of companies and (ii) sharing your Personal Information with third parties in accordance with this Privacy Policy, in circumstances where they may store your Personal Information in overseas locations, including in the United States of America, the United Kingdom, Singapore, the European Union and Japan.

Where required by applicable national laws, we implement appropriate or adequate safeguards to protect your Personal Information when it is transferred across borders. To the extent you are entitled under those laws, you may contact us to obtain further information about the safeguards we apply to such transfers.

7. Third Party Advertisers

Please note that at times, some of the advertisers on the Services and their and our ad service providers (including affiliate network providers and third-party ad servers) may set cookies or use related technologies or web beacons when you view and/or click their advertising banners, links or other ads. Information from cookies, tracking pixels, clear GIFs and other tracking technologies placed through third-party ads and links may be collected directly by those advertisers and ad service providers and used to cause relevant ads to be displayed to you. For example, these companies may collect and use information about you and your visits to the Services and other websites in order to provide advertisements about goods and services of interest to you. These advertisements may appear on the Services. The advertiser's privacy policy and/or that of its service provider will govern the use of this information, and we are not responsible for the privacy practices of such companies. We encourage you to read these businesses' privacy policies to learn about how they treat your information.

We use Google Analytics Services and Google Tag Manager. Google uses cookies and similar technologies to analyse overall trends and help us to understand how users use a website or app, how we can improve our websites and apps, and guarantee their security and continued proper functioning. The information generated by the cookie about your use of the website (including your IP address), or available device identifiers in an app, will be transmitted to and stored by Google on their servers. Google will use this information for the purpose of evaluating your use of our digital products, compiling reports on usage activity and providing other services relating to product activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. For more information about the processing of data about you by Google, see Google's Privacy Policy and Google Terms of Service. You can prevent data being used by Google Analytics by downloading and installing the Google Opt-Out Browser Add On provided by Google.

Advertising choices. You may be able to limit use of your information for interest-based advertising through the following settings/options/tools:

Browser settings. Changing your internet web browser settings to block third-party cookies.
Privacy browsers/plug-ins. Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.
Platform settings. Google and Facebook offer opt-out features that let you opt-out of use of your information for interest-based advertising. You may be able to exercise that option at the following websites:
- Google: https://adssettings.google.com/
- Facebook: https://www.facebook.com/about/ads
Ad industry tools. Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
- Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
- Digital Advertising Alliance: https://optout.aboutads.info
- AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

You will need to apply these advertising-related opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes. We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

8. Security

We may hold information in our own premises, devices, secure databases and in secure storage facilities. We may also engage third party service providers to assist in storing, backing-up and processing certain types of Personal Information for us, some of which may be located overseas (as noted above).

The security of your Personal Information is important to us. And we strive to take certain measures designed to protect your Personal Information. However, due to the inherent open nature of the internet we can't guarantee that communications between you, us, a third-party or via any Services, or information stored on any website or servers, will be free from unauthorised access by third parties—such as hackers.

The provision of information to us and your use of the Services demonstrates your assumption of this risk. You should be aware that any information and content, including Personal Information you post to message boards, social media platforms or other publicly accessible forums, including on any of our Services, may be viewed and used by anyone with access to such forums. By using these services, you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

9. Cookies and Your Choices

We may use or engage other service providers who use 'cookies' to collect data relating to your general usage of our digital/online goods or services. This data may include IP-addresses, geographic location, browser versions, number & length of visits, how you navigate and similar such data relating to your navigation of our services and linked services and online stores. Cookies help us to improve and deliver better and more tailored goods & services. Cookies in themselves do not identify individual users and are not used to collect or store personal information about you.

Depending on your device, you may refuse to accept some of our cookies by activating settings on your device. However, please note that if you turn off cookies, certain features and functions of the Services may not be available to you.

You can opt out of receiving promotional emails from us. To do so, follow the instructions in any promotional message you get from us. Please understand that if you opt out of receiving promotional correspondence from us, we may still continue to receive service-related and other non-marketing emails.

If you wish to stop receiving push notifications via our Services, you may change the settings in the Service and/or your device.

The precise geographic location of your device may be transmitted to our servers in real time any time that the Services are running. You may stop allowing us to have access to your device's location information by accessing the location settings on your device and setting your device not to share its location with us.

Please note that we are not responsible for removing your information from third-party websites or databases. Certain uses of certain of your information may be restricted by virtue of any applicable laws.

Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

10. Links to Other Web Sites

Any of the Services may contain links, banners, or advertisements of or to other web sites. These links are provided for your convenience and do not represent our endorsement of any linked third-party website. When you click on such links, banners, or advertisements, the privacy policies of the web sites to which you are linked and/or their service provider (as applicable) will govern the use of your information collected on such sites. We do not have access to or control over any technologies or practices that may be used by third parties.

This Privacy Policy applies solely to information collected by us. We are not responsible for the privacy practices of third-parties. We encourage you to read the privacy statements of each and every website visited after leaving the Services through such a link, banner or advertisement, in order to learn how such third parties may treat your information.

No links may be made to our websites, apps or digital assets without our prior written consent.

11. Children

If you are under the age of 18, you acknowledge and understand that you will not provide any personal information to us without the express permission of Your parent or legal guardian (when this parent or legal guardian is legally permitted to authorise such data provision). If we learn that we have collected Personal Information from a person under the age of 18 without such permission, we will comply with any applicable legal requirements to delete the information.

12. Change Information

You can inform us of changes to your information by following the procedures described in the Contact Us section of this Privacy Policy.

We will take reasonable steps to provide you with access to, or correct any, Personal Information as soon as commercially possible.

If we are unable to provide you with any Personal Information or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under applicable laws).

13. Your Rights

To the extent required or permitted under applicable laws, you may have certain rights in relation to your personal information. These may include the right to:

access the personal information we hold about you;
request correction or updates to ensure your information is accurate, complete, and current;
request deletion of your personal information when it is no longer needed for the purposes for which it was collected or otherwise processed;
object to or restrict certain types of processing, including where processing is based on legitimate business interests or used for direct marketing purposes;
withdraw consent where you have previously provided it, without affecting the lawfulness of processing carried out before withdrawal;
request a copy of your personal information in a structured, commonly used, and machine-readable format and, where technically feasible, request that we transfer it to another entity; and
lodge a concern or complaint with the relevant supervisory or data protection authority, where such a right exists under local law.

If you wish to exercise any of these rights, please contact us using the details provided in the Contact Us section below. We may need to verify your identity before fulfilling your request and may decline requests that are manifestly unfounded, excessive, or otherwise not required by law.

14. Contact Us

We welcome your questions, concerns and comments about privacy. If you have any questions regarding this Privacy Policy, you email us at:

15. Governing Law

This Privacy Policy and use of the Services is governed in all respects by the laws of Singapore.

However, where the laws of the country, state, or jurisdiction in which you reside or in which we operate require the application of local statutory privacy or data protection provisions, this Privacy Policy shall be interpreted and applied in accordance with those mandatory local laws to the extent they apply.

16. Changes to our privacy policy

We suggest you review this Privacy Policy periodically, as we may modify it from time to time as our Services, the law and processes evolve. We will notify you of material changes or updates to our Privacy Policy as required by law. Any modifications to this Privacy Policy will be effective upon our posting the modified version or as otherwise indicated at the time of posting.

Last update: October 2025