William Kim
Chief Commercial Officer
William Kim is Chief Commercial Officer of Project B, where he leads the development of the company's lifestyle, fashion, retail, and consumer experience strategy.
Kim is an internationally recognized retail executive with leadership experience at some of the world's most iconic luxury and lifestyle brands. Prior to Project B, he held senior executive roles at Burberry, Gucci, and AllSaints, leading global merchandising, digital innovation, customer experience, and brand transformation initiatives.
At Project B, Kim is helping define a new cultural expression of basketball by creating premium lifestyle experiences that connect athletes, fans, and communities beyond the game.